Accor strengthens its leadership position in branded residences, private rentals and long-term hotels


Accor announces the launch of “Apartments & Villas“website, fully dedicated to the rental of private residences and long-stay hotel properties, making guests feel at home anywhere in the world. The site provides more than 50,000 apartments, villas and chalets, leveraging the 15 Accor long-stay hotel brands (including Adagio, Mantra and Hyde Living), as well as the company’s portfolio of branded private residences that are privately owned and frequently included in managed rental programs (Raffles Residences, Banyan Tree Residences, Delano Residences, Fairmont Residences, SLS Residences, etc.) and unique private rentals (onefinestay), in over 350 destinations.

The Covid-19 crisis has transformed the way we live, work and travel. Branded residences, which typically combine private ownership with a luxury brand and a full menu of hotel and residential services, have proven to be very resilient, with an increasingly diverse pipeline and record growth. In ten years the sector has grown by 170% and despite a difficult context, 2020 should be another record year with the opening of more than 100 additional projects, according to the recently published Spotlights 2020 Savills on branded residences: “We are seeing a growing demand for short-term rental housing designed for residential purposes as consumers seek housing that allows for more privacy and self-sufficiency and includes features such as additional living space and outdoor space. generous, ”said Riyan Itani, Head of Savills International Development Consultancy.

According to Savills International Development Consultancy, a third of global markets have reported increased interest from buyers looking to expand their primary residence. This growing desire for space, coupled with the increase in working from home, could give a boost to resort projects. The global trends documented by Savills are reflected in Accor’s rapidly expanding branded residential portfolio. Accor currently operates 30 branded residency projects around the world, and 70 more are under development. This growth has been particularly pronounced in the emerging segment of lifestyle brands, where Accor’s SLS residences lead in terms of expansion. Accor already operates 6 lifestyle brand projects and 18 more are under development. In many cases, buyers of branded homes choose to make their home available through a managed rental program. Participating owners will now have their homes distributed through the new Apartments & Villas website ”

On the Apartments & Villas website, guests can confidently book fully equipped apartments, villas, houses and suites while enjoy all the benefits of the ALL-Accor Live Limitless lifestyle loyalty program, and greater flexibility and security thanks to the new cancellation policy and reinforced hygiene and prevention measures to ensure their safety (Allsafe).

“The launch of the Apartments & Villas website demonstrates our ambition to develop offers and solutions tailored to the extended stay hotel segment,” said Jeff Tisdall, Senior Vice President Development, Residential and Extended Stay. “The launch of apartmentsandvillas.accor.com is an important step for our investment partners, clients and owners of private residences, and further strengthens Accor’s leadership position in the long-term hotel and branded residences segments. “.

Apartments & Villas the site reflects our continued commitment to innovation as consumers’ travel needs evolve and allows all of our customers to discover an incredible collection of accommodations across the world on one digital platform, as well as have an experience of exceptional travel: the space, comfort and privacy of accommodation for a weekend, a vacation or to work in a new setting, combined with the convenience of Accor brand hotel services and the best loyalty benefits “, said Yassine Hachem, guest digital product vice president.

Eclectic brands

Brand residences

private apartments, villas or chalets that are developed and operated to the standards of a globally recognized brand, and generally co-located with a hotel sharing the same brand (i.e. Fairmont and Fairmont Residences). Quite often, buyers of branded homes may choose to rent out their home through a managed rental program when they are not personally benefiting from it. These rentals combine the comfort of a luxury home with a full range of on-demand hotel services.

Fairmont Residences helped define the concept of branded residences more than two decades ago – expanding the services of legendary Fairmont hotels to private apartments, villas or cabins. Fairmont Residences sets the standard for luxury living in their respective communities, with highly personalized service and locally inspired design. Located in the heart of the world’s most exciting cities and in sought-after resort destinations, owners of Fairmont Residences are often able to rent their homes for short stays through a managed rental program. Participating Fairmont Residences can be booked through Apartments & Villas website, for truly amazing vacation experiences.

Hotels for extended stays

Hotels offering guest rooms designed in a residential style, which can accommodate stays of a few nights to several months. Accor’s extended stay hotel portfolio covers the eco, mid-range, premium and luxury segments, and has recently been expanded to include lifestyle brands like Hyde Living and Mondrian Living.

Aparthotel Adagio has more than 110 aparthotels in the heart of major cities around the world. Enjoy all the comfort and freedom of an apartment with the added bonus of services. For more than 10 years, Aparthotel Adagio has offered its guests functional and attractive furnished apartments that combine the comfort and freedom of home with the advantages of services. The brand offers three ranges: Adagio, modern and mid-range apartments; Adagio access, the inexpensive economic range; and Adagio premium, high-end residences. The Aparthotel Adagio is the European leader in apartment hotels with city-center establishments for all types of travelers.

Offering upscale accommodation with a warm welcome in bustling cities and favorite vacation destinations. Whether you are traveling for business or to relax with the family, you will feel right at home with Mantra. With hotels, resorts and self-catering apartments on the coast and in the city, you’ll always find the perfect space in the perfect location. In Australia, New Zealand and Indonesia, whether you want less hassle on a business trip or more good times on vacation, Mantra has the space for you.

Private Rentals

unique apartments, chalets and villas are available for overnight rental. Onefinestay offers a carefully curated collection of exclusive private rentals in some of the world’s most sought-after city and resort destinations.

onefinestay opens the doors to the finest homes and villas in the world’s top destinations. A beachfront villa in the Caribbean, a townhouse in New York or a beautiful home in one of the most beautiful European capitals – wherever you go, each is handpicked for its space, character and style. comfort.

About Accor

Accor is a world-leading hotel group made up of more than 5,200 establishments and 10,000 catering establishments in 110 countries. The group has one of the most diverse and integrated hotel ecosystems in the industry, comprising more than 40 brands of luxury, high-end, mid-range and budget hotels, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, coworking spaces and more. Accor’s unparalleled position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a creative hotel company with a global portfolio of entrepreneurial and founder-founded brands with a goal at their heart. Accor has an unrivaled portfolio of distinctive brands and around 260,000 employees worldwide. 68 million members benefit from the company’s complete loyalty program – ALL – Accor Live Limitless – a daily life companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL the initiatives of the Heartist Fund, the Group focuses on carrying out positive actions through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusiveness. Founded in 1967, Accor SA is headquartered in France and is listed on the Euronext Paris Stock Exchange (ISIN Code: FR0000120404) and on the OTC market (Ticker: ACCYY) in the United States. For more information, visit group.accor.com, or follow Accor on Twitter, Facebook, LinkedIn and Instagram.



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