Ba & sh partners with CaaStle for clothing rental in the United States – WWD

Ba & sh, the French contemporary sportswear firm, has launched Borrow on, a new rental service that allows customers in the United States to rent and wear the latest pieces available on its e-commerce site.

Powered by CaaStle, the leading b-to-b rental technology platform in the United States, Borrow showcases the brand’s commitment to circularity, extending the life of clothing and reusing it ethically.

Customers can rent a style for 14 days and return it, or purchase it at a reduced price.

Earlier this year, Ba & sh presented its sustainability goals, including promoting materials made from “eco-responsible” fabrics, reducing greenhouse gas emissions and reducing the use of plastics.

Ba & sh is a global brand with markets in Asia, Europe and North America and was the first brand to launch a clothing rental service in its market sector in early 2020 in France. After experiencing strong customer demand to engage with the brand in a new way, Ba & sh has partnered with CaaStle to expand its offerings into the US market.

For example, a $ 420 Gigi dress can be borrowed for $ 84, while the $ 395 Felicity knit dress is available to borrow for $ 79. A $ 240 Caia floral blouse can be borrowed for $ 48.

“We are delighted to partner with CaaStle to launch Ba & sh Borrow in the United States,” said Pierre-Arnaud Grenade, Global Managing Director of Ba & sh. “Innovation, responsibility and service being at the heart of our brand strategy, this rental offer will allow us to reach out to a wider clientele, more citizen and to consume differently with us. We are proud to present this responsible development alongside CaaStle, leveraging their expertise to engage with the community in new and powerful ways.

Ba & sh will be offering a selection of Fall 2021 pieces across all rtw categories, including dresses, knits, outerwear, tops and bottoms. After the rental period is over, customers can return their items with free delivery and dry cleaning, continue to rent for a daily rate, or purchase the item at a reduced price. If the daily charge is in addition to the retail price, the customer will own the item without penalty.

“The loan expands Ba & sh’s audience to ambitious new clients by providing a unique and accessible way to interact with the brand,” said Christine Hunsicker, Founder and CEO of CaaStle. “Ba & sh has seen its customers in France react positively to this flexible access to their clothing, so we are delighted that they have chosen to partner with CaaStle to offer the American consumer the same flexibility and a seamless experience. “

Other brands participating in the Borrow program, which first launched last June, are Rebecca Minkoff, Vince (for women and men) and Dress the Population.

Ba & sh ready-to-wear has been available for rent on Rent the Runway for four years.

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