Keefe Vacation Rentals merges to become Geneva Lakes Vacations | Local News

Lake Geneva Regional News

Keefe Vacation Rentals, based in Lake Geneva, merged with Geneva Lakes Property Consulting, changed its name to Geneva Lakes Vacations, moved to a new central office in downtown Lake Geneva and recently welcomed a new General Manager.

Keefe Vacation Rentals and Geneva Lakes Property Consulting merged in March 2020 and recently moved their offices and operations center to 326 Center St. in downtown Lake Geneva, also known as the Deignan Building.

Additionally, Geneva Lakes Vacations recently welcomed a new General Manager to the team to oversee the growing operation. As the short-term rental industry has transformed with the emergence of websites like AirBnb and VRBO, as well as increased traveler demand, these changes represent an evolution of the business to better serve the local community and visitors to the area.

Since 1989, Keefe Vacation Rentals has provided full-service local management to area property owners and concierge service to visitors seeking to rent private homes in the Lake District, primarily around area lakes and resort communities. closed such as Geneva National and Abbey Springs.

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Geneva Lakes Property Consulting, which was owned by Samantha Strenger, primarily served and operated short-term rentals in downtown Lake Geneva. Owners Tom Keefe and Strenger met in early 2020 and quickly realized that a partnership would create a stronger business to serve both clienteles.

“Shortly after Tom and I met, we realized that we had complementary strengths and areas of expertise and that by combining the businesses we could better serve our individual customers, as well as grow to accommodate more. visitors and deliver a 5-star experience,” Strenger said in a press release. “We quickly decided to partner officially effective March 1, 2021, and over the past year the partnership has worked better than I thought, neither of us had intended. Our staff has more than tripled and we managed over 5x more stays in 2021 than our combined stays in 2020. More importantly, we maintained an average rating of over 4.9 stars and we are very excited about our future.

Just over a year after the merger, the partners are now very pleased to announce a new name for the operation, Geneva Lakes Vacations.

“As many are aware, Keefe Real Estate partnered with Compass in November 2021, but we actually began the Keefe Vacation Rentals rebranding process prior to those discussions,” Keefe said. “We hope to grow our business to not only continue to be the premier manager of vacation rental properties, but to become the trusted name for visitors traveling here to help them have amazing vacations and experiences in the area. We felt the name Geneva Lakes Vacations would resonate with them on a deeper level. Tourism is essential to our local economy, and our vision is to be a leader in helping the Lake Geneva region establish itself as a destination with exciting, unique and high-quality availability of short-term rental options. . This sector of the travel industry is growing faster than any other, and we have a unique opportunity to establish that reputation and continue to benefit our local economy.

Along with growing business and demand, Geneva Lakes Vacations needed a new home and found it at 326 Center Street in downtown Lake Geneva.

“With many properties under management in the central business district, the new headquarters will bring us closer to our customers and allow us to improve our service,” said Strenger. “In addition, we believe it is important to be part of our community so that we can contribute to the responsible management and growth of visitors to the region. We strive to be a good neighbor and intend to be an active participant in ensuring the continued partnership with our local communities.

In addition to these changes, Geneva Lakes Vacations also recently welcomed Patrick Liberg as General Manager.

With a background in hospitality and operations, partners Keefe and Strenger look forward to working with Liberg to take on day-to-day operational responsibilities, while also getting involved in the local tourism and business community.

Liberg, a resident of Twin Lakes, brings over a decade of relevant experience to GLV: “I moved to Twin Lakes three years ago and am absolutely in love with everything the Lake Geneva region has to offer. offer visitors. With my background in operations and hospitality, I am excited to take on the role of General Manager to continue to build on the success of Geneva Lakes Vacations and help fulfill the mission of creating incredible experiences for owners and visitors. . Additionally, I love being involved and look forward to working with the local chamber and visitors bureau to find ways to improve and enhance the tourism industry in the area.

For more information on Geneva Lakes Vacations and to view properties under management, visit

If you are a landlord looking for more information on renting your property, contact [email protected]; if you are a visitor interested in staying at one of the company’s properties, contact [email protected]

Founded in 1989, Geneva Lakes Vacations, formerly known as Keefe Vacation Rentals, offers comprehensive management of over 75 rental properties in the greater Lake Geneva region and works directly with visitors to help them plan their trip to the region. Geneva Lakes Vacations plays an active role in improving the tourism industry by working with community stakeholders to ensure a positive experience for residents and visitors.

Additionally, Geneva Lakes Vacations operates the Keefe Foundation, which supports local non-profit organizations.

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